When you reach out and make connections with complimentary connectors, the benefits are many.

There are practical sides to this, and there are psychological benefits.

Firstly let's talk about the practical aspects:

• Complimentary Connectors come with an audience and the respect of that audience. This is great because it means that simply by association, you gain recognition, authority, trust and status.

• You get to demonstrate the benefits of your transformation work to a receptive audience.

• You scatter more seeds and plant way more ideas with many more people. Your reach is expanded and diversified.

Now the positive psychological aspects of business allies:

• Being a solopreneur can be challenging and isolating; connecting with other service providers who really relate, motivates.

• It's easy to get siloed in our approach; in connection, we gain new perspectives besides our own, and that's exciting and stimulating. 

• It's less lonely! We're tribal creatures, and connection with like-minded allies keeps us human and happy.